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	Writing Articles: Goodnight It's Time to Sleep Titles and I Gotta Read That Titles

Author: Jeff Herring

I n 1 9 9 4 I w a s p r i v i l e g e d t o b e g i n w r i t i n g a w e e k l y m e n t a l h e a l t h c o l u m n f o r o u r l o c a l n e w s p a p e r . T h r e e o t h e r t h e r a p i s t s h a d t h e w e e k l y c o l u m n g i g b e f o r e m e . W h a t b u g g e d m e t h e m o s t a b o u t t h e s e a u t h o r s w e r e t h e " s n o o z e l e v e l " t i t l e s t h a t t h e y w o u l d p u t o n t h e i r a r t i c l e s . G o o d n i g h t , i t ' s t i m e t o s l e e p t i t l e s H e r e a r e a f e w e x a m p l e s o f w h a t I m e a n : W h a t i s B i p o l a r D i s o r d e r ? W h a t i s O b s e s s i v e - C o m p u l s i v e D i s o r d e r ? P u t s y o u r i g h t t o s l e e p , d o e s n ' t i t ? I g o t t a r e a d t h a t t i t l e s U s i n g t h e s a m e s u b j e c t m a t t e r , t r y o u t t h e s e t i t l e s : T i r e d o f R i d i n g a n E m o t i o n a l R o l l e r C o a s t e r ? H e r e a r e 7 S t e p s t o G e t t i n g O f f a n d L i v i n g W h e n 1 0 0 T i m e s i s N o t E n o u g h : H o w t o S t o p D e s t r u c t i v e R e p e t i t i v e B e h a v i o r s S e e a n d f e e l t h e d i f f e r e n c e ? T h e u l t i m a t e g o a l o f a n y t i t l e Y o u r t i t l e i s y o u r h e a d l i n e . L o s e t h e r e a d e r h e r e , a n d y o u h a v e l o s t t h e r e a d e r f o r g o o d . W h e n c o u n t r y m u s i c s t a r T o b y K e i t h a s k e d c o u n t r y m u s i c l e g e n d W i l l i e N e l s o n t o s i n g p a r t o f a s o n g o n K e i t h ' s n e w C D , N e l s o n b l e w h i m o f f w i t h " S e n d m y p e o p l e a d e m o t a p e a n d w e ' l l s e e . " A s h e t u r n e d t o l e a v e , W i l l i e N e l s o n a s k e d T o b y K e i t h f o r t h e t i t l e o f t h e s o n g . T o b y K e i t h s a i d : " W h i s k e y f o r M y M e n , B e e r f o r M y H o r s e s . " W i l l i e N e l s o n s a i d : " I ' m i n . " T h a t ' s t h e e f f e c t y o u w a n t y o u r t i t l e s t o h a v e : I ' m i n !