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The Teleconferencing Services Provide Audio And Web Delivery Solutions

The Teleconferencing Services Provide Audio And Web Delivery Solutions - Quickly and Easily! - Valipat Muenpan

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Consumer Effort And The Purchase Decision

Consumers engage in behavior that provides the highest perceived payoff for the least effort. You sh ... - Darrin Coe

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Sales Competence Isn't About Quota Performance!

If you stop any sales person on the street and ask them if they are good at what they do, chances ar ... - Brian Lambert

Website Optimisation & Design: Which Screen Resolution to Design for?

It is at times a common mistake for web designers, especially beginners, to create a website which i ... - David Touri

	Main » Companies & Business » Management & Administration

	The World of Digital I.T. will NEVER Best the World of Analog H.E.A.R.T.

Author: Cameron Switzer

T h e b o o k I a m r e a d i n g , " T h e W o r l d i s F l a t " b y T h o m a s L . F r i e d m a n , t a l k s a l l a b o u t h o w t e c h n o l o g y s i n c e 1 9 9 1 h a s d r a m a t i c a l l y a n d r a d i c a l l y r i p p e d a s u n d e r a n d i r r e v o c a b l y c h a n g e d t h e f a c e o f t h e g l o b e . I t h a s o p e n e d e v e r y t h i n g u p t o n e w p o t e n t i a l n e v e r - b e f o r e i m a g i n e d . E s p e c i a l l y s i n c e a b o u t t h e y e a r 2 0 0 0 , t h i n g s h a v e b e g u n c h a n g i n g s o f a s t t h a t p e o p l e a n d c o m p a n i e s a r e n o w a b l e t o d o t h i n g s t h a t t h e y n e v e r c o u l d h a v e d r e a m e d o f " j u s t a f e w y e a r s a g o " . I t i s a l l h a p p e n i n g s o f a s t , i n f a c t , t h a t i t i s a l m o s t i m p o s s i b l e t o k e e p u p w i t h t h e c h a n g e s . B u t , s a y s F r i e d m a n , y o u m u s t k e e p u p o t h e r w i s e y o u l o s e y o u r a d v a n t a g e a n d t h e o t h e r t h r e e b i l l i o n p e o p l e o u t t h e r e w h o h a v e j u s t r e c e n t l y c o m e o n l i n e , w i l l w a l k a l l o v e r y o u u n t i l y o u c e a s e t o e x i s t . H e i s s o r i g h t . S o m u c h h a s c h a n g e d s o d r a m a t i c a l l y t h a t t h e o l d w a y o f d o i n g b u s i n e s s w i l l l i k e l y l e a d t o d e a t h o f t h a t b u s i n e s s i f I . T . i s n o t e m b r a c e d c o m p l e t e l y . W e a s h u m a n b e i n g s n o e x p e c t s o m u c h m o r e f o r s o m u c h l e s s . W e w a n t i t f a s t e r , d e e p e r a n d c h e a p e r t h a n e v e r b e f o r e . I n e f f e c t w e w a n t t o e a t t h e w h o l e p i e a n d h a v e i t t o . T h i s I . T . w o r l d h a s c h a n g e d u s t o t h e p o i n t t h a t o u r w a n t s h a v e b e c o m e o u r n e e d s a n d o u r e x p e c t a t i o n s h a v e s k y r o c k e t e d . B U T . . . . T o d a y w h e n I w e n t t o g i v e m y Y e a r E n d G r e e t i n g s t o a c o m p a n y t h a t I b u y p r o d u c t f r o m a n d r e s p e c t g r e a t l y a s a f r i e n d , t h e p r e s i d e n t c a m e o u t t o m y c a r a n d s a i d t o m e s o m e t h i n g t h a t h a s a l w a y s b e e n i n m y h e a r t , s o m e t h i n g t h a t I h a v e a l w a y s b e l i e v e d r e g a r d l e s s o f t h i s I . T . o n s l a u g h t . " C a m - s a n , e v e r y o n e i s t a l k i n g a b o u t I T t h e s e d a y s h o w i t i s c h a n g i n g t h e f a c e o f t h e e a r t h . B U T , t h e r e i s o n e t h i n g t h a t w i l l N E V E R c h a n g e a n d t h a t i s t h e h u m a n h e a r t . O u r d e m a n d s m a y i n c r e a s e d u e t o I . T . b u t o u r h e a r t s , m i n d s a n d s o u l s w i l l f o r e v e r b e a n a l o g a n d t h a t w i l l n e v e r c h a n g e . " H e i s s o r i g h t . N o m a t t e r h o w d e e p l y y o u g o i n t o I . T . n o w m a t t e r h o w m u c h y o u e x p l o i t t h e E v e r e s t - l i k e a s c e n t o f t h e I . T . m o u n t a i n , t h e h u m a n c o n d i t i o n w i l l a l w a y s b e u n c h a n g i n g l y a n a l o g . T h e t r u e h u m a n n e e d s , t h a t i s c o m m u n i c a t i o n , t r u s t , t r u t h , h o n e s t y , a d e s i r e t o h e l p , w i l l a l w a y s n e e d t o b e m e t t h r o u g h t h e h e a r t , t h r o u g h t h e m i n d , a n d t h e s o u l . T h i s w i l l n e v e r c h a n g e . I . T . m a y s p e e d i t a l l u p a n d a l l o w u s t o d o t h i n g s o n a g l o b a l s c a l e t h a t w e c o u l d n e v e r h a v e e v e n i m a g i n e d b e f o r e , b u t i n t h e e n d , l i k e t h e r o c k u s e d b y t h e c a v e m a n t o k i l l t h e d e e r f o r f o o d , I . T . w i l l n e v e r b e m o r e t h a n J U S T A S I M P L E T O O L . W h e n I r e t u r n e d h o m e a n d c h e c k e d m y e m a i l t o d a y I r e c e i v e d a m e s s a g e f r o m S h i v d e e p D h a l i w a l , a f r i e n d / a s s o c i a t e i n I n d i a w h o i s d o i n g e x a c t l y w h a t F r i e d m a n t a l k s a b o u t i n h i s b o o k : w o r k i n g o n I . T . f r o m I n d i a a n d r e c e i v i n g o u t s o u r c i n g w o r k a n d m o r e f o r t h e w o r l d w i t h a E u r o p e a n p a r t n e r . H o w i s t h a t f o r a f l a t t e n e d w o r l d ? T h i s i s w h a t h e w r i t e s t o d a y : " I n m y p a s t 3 y e a r s o f e x p e r i a n c e i n t h i s f i e l d , I h a v e r e a l i s e d t h a t I T i s b a s i c a l l y a b u s i n e s s d r i v e n c o m p l e t e l y o n C o m m u n i c a t i o n a n d U n d e r s t a n d i n g . " H e i s s o r i g h t . A c o m p u t e r c a n n e v e r " u n d e r s t a n d " a h u m a n ' s n e e d s ( u n l e s s y o u b e l i e v e t h e S . F . m o v i e s ) u n l e s s i s b e c o m e s s e n t i e n t . W h o k n o w s w h a t t h e f u t u r e h o l d s o n t h a t w i l d w i l d f r o n t i e r , b u t a t t h i s p o i n t i n t i m e , i t i s h u m a n s t h a t c o m m u n i c a t e w i t h h u m a n s . A n d i t i s h u m a n s t h a t u n d e r s t a n d h u m a n s . A c o m p u t e r i s j u s t a t o o l t o h e l p g e t t h i s u l t i m a t e g o a l a c c o m p l i s h e d m o r e e a s i l y t h a n e v e r b e f o r e . B u t a g a i n , t h e I . T . a n d t h e w o r l d o f c o m p u t e r s w i l l n e v e r b e m o r e t h a n J U S T A T O O L . C o m m u n i c a t i o n , r e a l c o m m u n i c a t i o n i s h u m a n t o h u m a n a n d t h a t w i l l f o r e v e r b e a n a l o g . A n d i t w i l l f o r e v e r b e n e c e s s a r y . I f y o u r e m e m b e r t h a t i n a l l o f y o u r b u s i n e s s d e a l i n g s , f r o m t h e f r o n t o f f i c e t o t h e b a c k o f f i c e " a p p l i c a t i o n s " , y o u c a n ' t b u t s u c c e e d . H u m a n i n t e r a c t i o n , h e a r t - t o - h e a r t w i n - w i n c o m m u n i c a t i o n i s r e q u i r e d t o s u c c e e d i n b u s i n e s s . - C a m e r o n