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	3 Crucial Elements For Jumping Sales Numbers

Author: Allyn Cutts

M a r k e t e r s f r o m e v e r y n i c h e h a v e c o m m o n g r o u n d w h e n i t c o m e s t o b i l l s . Y e a h , e v e r y m o n t h t h e r e s a n e w s t a c k o f b i l l s d e m a n d i n g t o b e p a i d . W i l l t h e r e b e e n o u g h p r o f i t t o s l i d e r i g h t t h r o u g h b i l l p a y i n g t i m e w i t h o u t a f l i n c h ? O r d o y o u f i n d y o u r s e l f f r e t t i n g a b o u t w h e t h e r y o u l l e v e n b r e a k e v e n ? Y o u d o n t h a v e t o b e v i c t i m i z e d b y e n v e l o p e s a n d 8 x 1 0 s h e e t s o f p a p e r . I m p l e m e n t t h e s e 3 t e c h n i q u e s t o b o o s t y o u r s a l e s . 1 . F i n d M o r e C u s t o m e r s T h e f i r s t t h i n g t h a t c o m e s t o m i n d w h e n w e t h i n k o f m a k i n g m o r e m o n e y i s g e t t i n g m o r e c u s t o m e r s t h r o u g h o u r d o o r s . I n f a c t , t h e m a j o r i t y o f a d v e r t i s i n g f o c u s e s o n d o i n g j u s t t h a t . T h e r e a r e s e v e r a l t h i n g s y o u c a n d o t o e n t i c e m o r e c u s t o m e r s t o b u y f r o m y o u . I m p l e m e n t F o l l o w - U p s M a r k e t i n g g u r u s h a v e d i s c o v e r e d t h a t f o l l o w u p s c a n i n c r e a s e y o u r c u s t o m e r c o n v e r s i o n r a t e s b y a s m u c h a s 5 0 % . N o w , t h a t s a w h o p p i n g i m p r o v e m e n t ! D o n t l e t p o t e n t i a l c u s t o m e r s f a d e a w a y . K e e p t h e d o o r s f o r f u t u r e c o m m u n i c a t i o n o p e n , a n d w a t c h t h e d r a s t i c g r o w t h i n y o u r p r o f i t s . E n c o u r a g e R e f e r r a l s E v e r y s a t i s f i e d c u s t o m e r w i l l t e l l 3 f r i e n d s o r f a m i l y m e m b e r s a b o u t y o u r b u s i n e s s - w i t h o u t e n c o u r a g e m e n t . I m a g i n e w h a t w o u l d h a p p e n i f y o u s t a r t r e w a r d i n g t h e i r e f f o r t s . G e t F r e e P u b l i c i t y N e a r l y e v e r y o n e k e e p s a s h a r p e y e o n t h e l o c a l n e w s . H e y , i t s f u n n e r t o k n o w w h a t s g o i n g o n w h e n y o u p e r s o n a l l y r e c o g n i z e t h e n a m e s a n d f a c e s i n p r i n t ! F i n d w a y s t o m a k e y o u r b u s i n e s s n e w s w o r t h y a n d c a t c h t h e a t t e n t i o n o f p o t e n t i a l c u s t o m e r s w i t h o u t e v e n p a y i n g a d v e r t i s i n g f e e s . 2 . S e l l M o r e P e r C u s t o m e r T h i n k a b o u t i t . . . h o w c a n y o u g e t e v e r y c u s t o m e r t h a t w a l k s t h r o u g h y o u r d o o r s t o s p e n d m o r e m o n e y b e f o r e w a l k i n g b a c k o u t t h e d o o r s ? H e r e a r e 3 s u r e - f i r e , p r o f i t i n c r e a s i n g t i p s : I n c r e a s e y o u r p r i c e s H e y , t h a t m i g h t n o t b e a s b a d a s y o u t h i n k . A l o n g w i t h t h e p r i c e i n c r e a s e , f o c u s o n i n c r e a s i n g t h e p e r c e i v e d v a l u e o f y o u r p r o d u c t . Y e a h , w e a l l e x p e c t t o p a y a l i t t l e m o r e f o r h i g h q u a l i t y s t u f f . N o t e v e r y o n e i s b e n t o n f i n d i n g t h e a b s o l u t e c h e a p e s t p r i c e i n t o w n . . . t h e y m a y b e m o r e i n t e r e s t e d i n l a s t i n g q u a l i t y . A d d s o m e h i g h e r e n d p r o d u c t s o r s e r v i c e s t o y o u r b u s i n e s s I t s n e v e r w i s e t o p u t a l l o f y o u r e g g s i n o n e b a s k e t . T h a t s w h y w i s e m a r k e t e r s d i v e r s i f y t h e i r p r o d u c t s a n d s e r v i c e s . T h i n k o f i t t h i s w a y . . . h i g h e r p r i c e d p r o d u c t s m a y n o t m a k e a s m a n y s a l e s , b u t e a c h s a l e w i l l b r i n g i n a m u c h g r e a t e r p r o f i t . Y o u d o n t n e e d t o m a k e a s m a n y s a l e s t o c o m e o u t o n t h e b e s t e n d o f t h e d e a l . U p s e l l O f f e r e v e r y c u s t o m e r a n a d d i t i o n a l p r o d u c t t h a t a c c e n t s h i s c u r r e n t p u r c h a s e a t t h e r e g i s t e r . H e y , m a y b e t h e y f o r g o t t h e y d n e e d b a t t e r i e s t o g o w i t h t h e t o y t h e y ' r e g e t t i n g f o r t h e i r n i e c e ' s b i r t h d a y g i f t ! Y o u c a n b e a h e r o . . . a r i c h e r h e r o . 3 . S e l l M o r e O f t e n T h e f a c t t h a t i t s e a s i e r t o s e l l t o t h e p e o p l e w h o k n o w a n d t r u s t y o u i s o b v i o u s . S o m e t i m e s w e g e t s o f o c u s e d o n n e w c u s t o m e r s t h a t w e m i s s t h e g o l d m i n e i n o u r o w n b a c k y a r d . T a k e a d v a n t a g e o f t h e h a r d w o r k y o u v e i n v e s t e d i n w i n n i n g t h e l o y a l c u s t o m e r s y o u a l r e a d y h a v e w i t h t h e s e i d e a s : C r e a t e a S p e c i a l D e a l S h o w y o u r c u s t o m e r s y o u a p p r e c i a t e t h e m a n d u n d e r s t a n d t h e i r n e e d s w i t h a s p e c i a l o f f e r c a t e r e d j u s t f o r t h e m . Y o u l l b e t h a n k i n g t h e m , a n d s e l l i n g m o r e i n t h e p r o c e s s . A d d N e w P r o d u c t s I n c r e a s e t h e n u m b e r o f p r o d u c t s y o u a l r e a d y h a v e a v a i l a b l e - e s p e c i a l l y p r o d u c t s t h a t y o u r c u s t o m e r s h a v e a s k e d f o r . T h e y l l k n o w t h a t y o u r e l o o k i n g o u t f o r t h e m , a n d y o u l l t a k e t h e i r t h a n k s t o t h e b a n k . C o m m u n i c a t e R e s e l l y o u r s e l f o n a r e g u l a r b a s i s . D o n t f o r g e t t o l e t t h e m k n o w a b o u t u p c o m i n g s p e c i a l s t h a t t h e y l l a p p r e c i a t e . M o s t o f a l l . . . k e e p s e l l i n g t h e m o n t h e b e n e f i t s o f t h e p r o d u c t s o r s e r v i c e s y o u o f f e r . C o p y r i g h t 2 0 0 5 C u t t s G r o u p , l l c