Is your marketing in your company affective? Does your marketing deliver the message to the customer that you want to deliver? Is the message that you send to your customer simple? Do you find multiple ways to deliver this message in its simple form to your potential customers? Is your marketing efficient; that is to say are you able to deliver your marketing for a low price and achieve maximum results? Good marketing delivers an affective message to the customer; does your marketing stands up to that test?

Any campaign can spend a million dollars in a small market and to get an x-con elected to the mayors seat. Any company can spend $1 million in a small market and achieve synergy with their brand in that market. Any company can spend $1 million in a small market and get customers to buy their products or services. But that is not good marketing and that does not require delivering an affective message to the customer efficiently. Now then, can your company's marketing deliver the same results with $1000 in the same small town? If not perhaps your marketing is not good enough?

You must deliver an affective message to your customer and it needs to be simple and you need to do it efficiently so it does not bankrupt your company. Additionally you should notice a return on your investment and new customers, which transfers into profitability for your business. If you fail to achieve any of this then that is not good marketing. Oh, it may be marketing but good marketing delivers an affective message efficiently to your potential customers. I hope you will consider this in 2006.