In this Internet age every business small or big must have an Internet site to represent their business. It is not enough to just have a web site, your site has to be promoted regularly through different avenues. The first step is to submit your web page to various Internet search engines. Once you have submitted your web site information to search engines, next important step is to make links with other sites. Links are small piece of html code with url and other information regarding your site embedded to it. Send this code to other site's webmaster who is interested in exchanging link with your site. They can put this html code into their web site. You also will receive a similar kind of html code with their url and other information about the site embedded to it, which should be pasted into your page. Many websites are keeping a separate page for hosting these links.

When you select a web site to host your link it is better to select one, which is doing a similar kind of business like yours. Building links is not a Herculean task. It takes some time to establish links. Once you make links with other web sites you can watch your traffic increase day by day.

Further information about building Effective Links can be found at Promote your site effectively.